Cookie policy

What cookies are

Cookies are small text files that a website stores on your device. We also use similar technologies, such as local storage and tracking pixels, and we refer to all of them as cookies on this page. Some are needed for the site to work. Others only run if you agree.

Who is responsible

This website, trustform.io, is operated by Trustform UK Ltd (company number 16485941), Fourth Floor, 11 Berkeley Street, London, England, W1J 8DS, United Kingdom. For questions about cookies or your data, write to privacy@trustform.io. Our Privacy Policy explains how we handle personal data more broadly.

How we ask for your consent

When you first visit, a banner asks which categories you accept. Until you choose, we set only the cookies the site cannot work without. Nothing for statistics or marketing runs before you agree. You can choose “Allow all”, “Allow selection” or “Deny”. Declining does not stop you from using the site or from contacting us.

You can change or withdraw your choice at any time using the “Cookie settings” link in the footer of every page. We keep your choice for 12 months, after which we ask again.

The categories we use

Category	What it is for	Runs when:
Necessary	Makes the site work and remembers your cookie choice.	Always
Preferences	Remembers settings such as language. We do not currently use any.	If you allow it
Statistics	Google Analytics 4 shows us how visitors use the site, for example which pages are read, so we can improve it. Data is aggregated.	If you allow Statistics
Marketing	HubSpot recognises returning visitors and links form submissions and page visits to your contact record when you give us your details.	If you allow Marketing

HubSpot also measures visits, but because it can link them to a named contact, we treat it as marketing and ask for your consent first.

Third-party services on this site

Some features load content from other providers, which may set their own cookies when the feature loads:

Google Analytics and Google Tag Manager (Google): visitor statistics, only after you allow Statistics. See Google’s privacy policy.
HubSpot: forms, contact records and marketing analytics, only after you allow Marketing. See HubSpot’s privacy policy.
Calendly: booking a meeting with us. See Calendly’s privacy policy.

Cookie declaration

The list below is generated by our consent tool, Cookiebot, and is updated automatically after each scan of the site. It names every cookie we use, who sets it, what it does and how long it lasts.

Your rights

Where data protection law applies, you can ask to access, correct or delete your personal data, to object to or restrict how we use it, and to withdraw consent at any time. Withdrawing consent does not affect processing that took place before. Write to privacy@trustform.io, or to our Data Protection Officer at dpo@trustform.io. If you are in the UK and are not satisfied with our answer, you can complain to the Information Commissioner’s Office.

Changes to this policy

We update this page when we add or remove cookies or when the law changes. The date at the top shows when it was last changed.